I'M

McPhersoN

a multifaceted Advertiser and Conceptualist.

01 PROFESSIONAL

SKILL SET & DESIGN PROFICIENCY

WORDPRESS

75%

GOOGLE ADS

75%

ADOBE CREATIVE SUITE

95%

BRAND IDENTITY

95%

STRATEGY

80%

DIGITAL MARKETING

85%

HTML & CSS

60%

 
 

02 PORTFOLIO

Graphic Design
12

12

11

11

10

10

9

9

7

7

6

6

5

5

advertising

Sorry, my advertising project links are being perfected!

Check back soon or contact me to see my

handcrafted portfolio book in person!

03 Experience

2019-PRESENT

Creative Manager

Develop creative campaigns that work alongside marketing strategy as well as

develop social media strategy.

2015-2019

Freelance Graphic Designer 

Develop brand collateral, marketing materials, content and social media

strategies for new and existing brands. 

2013-2015

Marketing Manager

Developed store signage and all other print and promotional materials (flyers, billboards, circular production etc.) needed for various locations of natural grocery retailers and restaurants.

2013-2013

Art Director 

Assisted students with design projects and helped develop their design software knowledge along with assisting Instructors with teaching students how to create storyboards and movie posters in photoshop

2009-2012

Graphic Designer

Assisted clients by preparing mock-ups, communicating design ideas, editing existing layouts and designing promotional print (flyers, logos, e-mail blasts, business cards etc) for their business. 

EDUCATION

Miami International University

of Art & Design

9/2019 BFA, Advertising

Art Institute of New York City

9/2013 AAS, Graphic Design

Dean's Honor Roll | 3.5 GPA

Ralph R. McKee Career

& Technical High School

6/2011 Graphic Design

Graphic Design Honor Award​

 
 
CONTACT

Interested in working together? Send me a note to find out how we can collaborate!

  • Danielle McPherson
  • @thedivadesigner
  • @daniellethecreative
  • White Facebook Icon

© 2019 by Danielle McPherson Design.